At Presidency University, Oppllo executed a pure performance marketing strategy focused on high-value course enrollments, with fees ranging between ₹4–6 lakhs. The initial target was to achieve 250 admissions, and we successfully delivered all 250 admissions within just 2 months. This was the first time the institution implemented structured performance marketing and performance-driven content, specifically tailored with Kerala-based organic sales content to connect with the right audience. We managed large-scale campaigns with a daily ad spend exceeding ₹1 lakh, ensuring consistent lead flow and high-quality conversions. Alongside this, we worked closely with a 50-member sales team, aligning marketing and sales efforts seamlessly to maximize results. We also built a robust conversion tracking system to monitor performance and optimize campaigns in real time. With an average acquisition cost of around ₹4 lakhs, this strategy generated approximately ₹10 crore in turnover, establishing a strong, scalable performance marketing model for the institution.

Presidency University partnered with Oppllo to implement a pure performance marketing strategy focused on high-value course enrollments (₹4–6 lakhs). At that stage, there was no structured, performance-driven marketing system in place.

Challenge

The brand faced the absence of a scalable marketing system and lacked a performance-driven strategy that could deliver consistent results. Generating high-quality, high-intent leads was a major challenge, especially considering the complexity involved in converting high-ticket courses. This created a gap between marketing efforts and actual revenue impact, limiting growth potential.

Our Approach

Oppllo addressed this by conducting deep market and audience analysis to understand behavior, intent, and demand patterns. High-intent target segments were clearly identified, and a localized content strategy was developed specifically for the Kerala audience. A structured acquisition plan was put in place, ensuring that every stage of the funnel was aligned with business goals and conversion outcomes.

Execution

Execution focused on scaling performance through large-scale paid campaigns across key digital platforms, with a daily ad spend exceeding ₹1 lakh. Campaigns were built with precision targeting, high-quality creatives, and well-structured funnels to guide users through the journey effectively. Landing pages were continuously optimized to improve user experience and maximize conversion rates.

Sales Alignment

A strong alignment between marketing and sales was established by closely working with a 50-member sales team. This collaboration improved lead qualification, reduced response time, and streamlined follow-up processes. By ensuring both teams operated with shared goals and clarity, overall conversion efficiency was significantly enhanced.

Tracking & Optimization

Robust tracking systems were implemented to monitor the entire funnel in real time, providing clear visibility into performance metrics. Continuous testing and optimization were carried out to refine campaigns, improve lead quality, and enhance cost efficiency. This data-driven approach ensured consistent improvement and scalability.

Results

The strategy delivered exceptional outcomes, achieving 250 admissions within just two months and generating approximately ₹10 crore in revenue. Alongside this, the system ensured a consistent flow of high-quality leads, demonstrating the strength of a performance-focused approach.

Impact

This initiative resulted in the creation of a scalable performance marketing model supported by a structured, data-driven growth system. A repeatable and high-converting funnel was established, enabling predictable outcomes and setting the foundation for long-term, sustainable growth.