Case Study
myG Institute of Technology
A two-year growth partnership that turned a near-invisible institute into one of Kerala’s most recognised education brands — built on content, performance media, CRM and brand.
Total reach
Admissions per year
Direct digital revenue
Return on ad spend
From zero presence to Kerala’s fastest-scaling institute.
myG came to Oppllo as a two-phase mandate: first build a credible digital presence and admissions engine from the ground up, then turn that foundation into a predictable, scalable growth system. What followed was a full annual marketing operating model — content, performance media, CRM and brand partnerships — run and reported on a rolling yearly cycle.
CLIENT
myG Institute of Technology
TIMELINE
2024 – 2026
SCOPE
Content · Performance · CRM · Brand
THE CHALLENGE
Four gaps holding growth back
No digital presence
Almost no social footprint and an inconsistent posting rhythm kept the brand invisible beyond its immediate network.
No lead system
Interest had nowhere to go — no structured capture, nurture or follow-up path connecting curiosity to enrollment.
No attribution
With no tracking in place, it was impossible to know which activity produced admissions — or where to invest next.
Scattered content
Posters and ads were produced ad-hoc, with no unifying story, positioning or creative system to compound over time.
GROWTH SNAPSHOT
2024 → 2025 at a glance
METRIC
2024
2025
TREND
Annual reach
25M
106M
↑ +324%
Engagement rate
4.2%
5.6%
↑ +33%
Brand ecosystem reach
22M
1.06B
↑ 48×
Admissions
306
Higher-value mix
Return on ad spend
—
11.3x
New in 2025
Cost per admission
—
₹12,259
Meta, tracked
2025 shifted toward higher-value, digital-direct admissions — 121 direct plus 185 brand-influenced — with full return-on-ad-spend tracking in place.
THE STRATEGY
A two-phase growth model
01
2024 · FOUNDATION
Build the base from zero
Rebrand & positioning — the Hexagonal Method and Setakam Smart Future Campaign gave the institute a distinct story.
Star power — a Manju Warrier endorsement plus a first-ever convocation program built credibility fast.
Local visibility — Google My Business ads and local SEO captured high-intent nearby demand.
02
2025 · SCALE
Turn the base into a system
Predictable planning — quarterly agile reviews replaced ad-hoc activity with a rolling operating model.
Lead infrastructure — a CRM + WhatsApp system grew a 23,000+ prospect database with structured follow-up.
Brand partnerships — Tovino Thomas as ambassador and the Katha Ignite partnership amplified reach.
Content innovation — AI-assisted video and recap-series formats scaled output without losing quality.
WHERE GROWTH CAME FROM
Admissions across Kerala
455 admissions across 14 districts and Mahe in 2024 — led decisively by Kozhikode and Malappuram.
Kozhikode
36.5%
Malappuram
16.9%
Kannur
7.7%
Palakkad
7.2%
Wayanad
5.5%
Thrissur
5.0%
Other districts + Mahe
21.2%
CHANNELS
Where the audience showed up
INSTAGRAM · 2024
Views
12.7M
Reach ↑ +308.6%
5.6M
Link clicks
35.2K
FACEBOOK · 2024
Views
5.6M
Reach ↑ +1,000%
3.1M
Link clicks
6.4K
2025 MARKETING SPEND ALLOCATION
Online — 77.6%
Offline — 18.4%
Events — 4.1%
CONTENT ENGINE
The machine behind the numbers
44+
Posters produced — 10K+ viral organic reach
50+
Viral videos — 50K+ views each
23,000+
CRM prospect database built in 2025
Tovino Thomas
Signed as brand ambassador in 2025
THE OUTCOME
Two years. A complete growth engine.
Direct digital revenue (2025)
Brand ecosystem reach
Peak return on ad spend
Let’s build your growth story.
From zero presence to a predictable admissions engine — the same system that scaled myG is ready for your brand.